Best Affiliate Program – Black Belt Marketing Success Secrets

If you search the internet you’ll find millions of free and also paid online affiliate programs.

Most people have signed up in these online affiliate programs and tried to make money from them but failed miserably.

They don’t know why.

Are you one of them?

If yes, read on to find out how to locate the right top affiliate program and how to promote it to start making money.

All affiliate programs are not created equal.

Some will make you money if properly promoted and others will not, no matter what you do.

Why?

Below are some reasons why.

(1) The Right Affiliate Programs To Promote

Most people are under the mistaken notion that just because an affiliate program is free that they can promote it and get rich.

Nothing can be farther away from the truth.

The bitter reality is that if an affiliate program is free, then most likely thousands of people will want to sign up to promote it.

Since thousands of people are promoting it, competition will be stiff and so the likelihood of getting rich from it will be slim because there will be more people promoting it than people who wish to buy it.

When supply is greater than demand, profitability will nose dive.

This is economics 101.

So stay away from free online affiliate programs which hundreds of thousands of people are already promoting!

The best online affiliate program which will likely make you rich will be the one that very few people are promoting and which is in great demand. The demand MUST be greater than supply.

Most likely, such an affiliate program will not be offered free!

You will have to pay for it to promote it.

When people are required to pay to promote an affiliate program, then most people will not sign up for it, so only few people will promote it.

This will then guarantee that the demand for it will be greater than the number of people who promote it and this means that the profitability for it will skyrocket.

This is the kind of online affiliate program which can make you rich!

There are few people online who are getting rich from online affiliate marketing and this is one of their sacred hidden secrets of success!

(2) Build Landing Pages For Your Online Affiliate Programs

You must create a landing page at your website for any affiliate program which you desire to promote.

At the landing page, you will then include a short introduction of the affiliate program, preferably, your own personal experience of using the program or a short review.

Then at the bottom, include the link to the affiliate program website.

This affiliate program landing page must be optimized also.

You may also add Google AdSense ads and other pay per click ads as well as Clickbank products on this page to monetize it.

This way, if your customer doesn’t click and go to the affiliate program, they may click on any of the pay per click ads such as AdSense or Clickbankbuddy or pay per click ad and you’ll make money.

If you don’t know how to monetize your website with Google Adsense, Clickbankbuddy ads and pay per click products and ads, please contact us for free help.

By having a landing page for your affiliate programs at your website, you have the advantage of not losing all the traffic you’ve built up if the affiliate program is stopped.

If the affiliate program which you’re promoting is discontinued, you may replace it with another similar affiliate program and continue generating income from it.

(3) Secret To Promote Your Online Affiliate Program

Online marketing has become more difficult than rocket science.

During the past couple of years, most affiliate marketing strategies which used to work 6 yrs ago don’t work anymore.

E-mail marketing has been dead for many years now.

And the ISPs have added salt to the injury by creating so many filters which filter away your e-mail offers and so they don’t reach their destinations.

Besides, most people don’t read their e-mails anymore.

Most people have been bombarded by thousands of spams and offers and they just don’t have time to read these offers anymore.

So e-mail marketing is completely dead.

Free For All, FFA promotion is dead too.

Banner advertising is dead too, unless you have thousands of dollars to promote it at highly trafficked sites.

Search engine marketing, SEM doesn’t work any more because the search engines are constantly changing their optimization rules.

It takes both Google and Yahoo several weeks to even index your page and include it in their system.

You may optimize your website properly and attain a top ten position in a few keywords.

But they never last long.

In a few months when they update their search ranking, all your positions may likely disappear and your traffic will be gone too.

You may try to promote through Google Adword campaign.

But the truth is that not all programs can succeed in getting traffic from Google Adword or any other pay per click advertising.

If you try to promote an online affiliate program, which hundreds of thousands of others are already promoting using Google Adword and pay per click advertising, you’ll end up squandering thousands of dollars! This has happened to many people already.

So stop squandering your money in pay per click advertising.
(There is a better way. To learn more contact us for free help.)

You may also try to use article writing to promote your affiliate programs.

But very few people know the “SECRET” on how to write a highly optimized interesting article which will attain top ranking in the search engines and therefore produce traffic and sales for your online affiliate program.

To succeed in doing this, you must know how to optimize the article, it must be interesting and you must post it where many people will read it.

If you write and post an article but it can’t be found in the search engines when people search for the affiliate program which you’re promoting and if people are not reading it at the article directories where you posted it, you’ll not generate any traffic or sales!

This is what many people are doing and among the TOP reasons why they are not making any money in their online affiliate marketing.

(4) Traffic Is The Lifeblood Of Success In Online Affiliate Marketing Program

There are so many naïve people who have spent tons of dollars buying internet marketing e-books, programs and videos from so called internet marketing gurus and as if that is not enough, they have been suckered into squandering thousands of dollars attending seminars organized by these so called gurus only to find out that what they are peddling are outdated and archaic internet marketing strategies which don’t work any more.

These suckers never to think about the truth.

The truth is that no right thinking businessman will sell a secret on how to generate thousands of traffic daily to you for $50, when he knows he can keep his secret, use them to promote hundreds of affiliate programs and make millions.

The real truth is that these so called gurus have no secret that really work. But what they have is a large e-mail list which they have built through e-zine and newsletter publishing for many years.

So they make their money by marketing their e-books and affiliate programs to these mailing lists.

If you have 50,000-100,000 e-mail lists which you have generated over 6 yrs, you’ll always manage to make a few thousands of dollars marketing any program to them especially if it is about internet marketing!

In conclusion, there are still a few online affiliate programs which are easy to market and generate obscene income and there are still many jealously guarded traffic generating secrets which work and which can explode your website traffic and sales and so make you rich instantly.

But they are not free. They will cost you some money.

If you’re ready to pay to sign up in any of these few online affiliate programs, and to get the powerful traffic generating secrets of millionaire webmasters, then you’re serious about getting rich from online affiliate programs.

May these insights about affiliate program, best affiliate program, free affiliate program, affiliate marketing program, top affiliate program, free online affiliate program, best free online affiliate program, online affiliate program, make money with affiliate program help you to attain success in your online business.

Copyright Info: This article is copyrighted and you may publish this article at your website, in your e-zine (newsletter, blogs) or send it to a friend as long as you retain the author’s resource box, including the website address, and refrain from altering the content or using it in any re-direction manipulation scheme.

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The Ultimate Un-Biased Review Of The Truth About Abs Program

Now with this review I’m going to break it down into three different sections.

First, I’m going to start off with what the product is, some behind-the-scenes looks at the product, and the background of the creator behind the whole scheme of things. Generally this will be where I give you quality information so you don’t have to go through all the muggy research yourself.

Second, I’ll talk about how this product helps you, the negative things behind it (if any), and if there’s anything comparable to it in existence.

Thirdly, I’d like to give you my complete honest opinion behind this product, and just pour out my honest thoughts about it, so you have a strong opinion behind this to base your decision off. I never want to give false information about a product, but rather I want to be completely open to you guys and help you out any way I can by either recommending it or not.

I want you succeeding with your Fitness Program and truly obtaining your goals, so if that means telling you that a product really isn’t worth your time, I’ll do that.

So, in case you don’t like reading millions of words (I often write too much), let me break down my four sections for review articles into a small list.

1. The basics of the product, what it does, the background, and how it work

2. How the product helps you, the negative feedback, and anything comparable to i

3. My completely honest opinion on the product and a run down of why I feel this way

The Truth About Abs Program

You may or may not have heard of this program but my guess is that you’ve heard of it some way or another. Now there are two types of audiences when it comes to this program: those who stray away from anything that has to do with this, and those who back this up 100% because they’ve personally seen success with this.

Now I’m neither one of these groups of people because honestly, I’ve never tried it and I don’t intend to. I’ll get into exactly why in a minute here. This program has a reputation around the internet, and it isn’t exactly bad or good. It’s just well-known because there are countless review of this program across the internet, and whenever you type in anything related to “six pack abs” this program will pop-up right in your face.

Nine out of ten times, it won’t be the real product sales page, but will usually be a review of the product intending to drive you to want to buy it from a link that they have on their personal review page. This is sort of a “spammy” tactic you see come along with this program a lot, and that’s the reason it has a reputation across the internet.

What Is This Thing?

This product is a complete fat-blasting, abdominals-developing program intended to help you achieve toned, six pack abs, or for women, just a flat stomach. It includes some great videos, dietary guides, and weight loss tips that are virtually unknown by most every individual.

The Author Behind The Program: Mike Geary

Mike Geary is the creator of this program and is well known for his expertise in nutrition and fitness. I’ll be honest, I haven’t personally tried the program, but I’ve read a bunch of reviews and success stories from this program.

Mike Geary has a BS degree from Susquehanna University and is honestly, a Certified Nutrition Specialist and Personal Trainer. I say “honestly” because you’ll hear of so many fake personal trainers and nutrition specialists out there who just use those two qualifications as a means of getting more attention to them. These kind of people are fake and need to get kicked off of the internet, permanently.

However, with Mike Geary it’s a different story. Out of all the reviews I’ve read and testimonials I’ve hear about, there’s been one thing that’s been consistent with this program. This is the fact that Mike Geary truly is what he says he is, and that he does have the knowledge to back up this program’s success.

Now I’m not saying this program is amazing (we’ll get into that soon) but I am saying that the creator behind the program does have a true passion for helping people and also knows what he’s talking about, since he went through that “fat stage” of his life.

And, if there’s one thing I’ve learned, it’s that you can look past a program’s “testimonials” and all the hype around it and get to the true core of the program when you determine the kind of person who created the product him/herself.

Fun Facts About The Author Mike Geary

He’s been a certified personal trainer and nutrition specialist for over ten years and has helped millions of people get weight off of their waistline. Being a Nutrition Specialist or Personal Trainer, or in Mike’s case BOTH, is an extremely commendable accomplishment and should say something about him.

He constantly is improving and developing his program according to the feedback he receives from customers and he’s put his program through multiple beneficial changes in order to develop a program that really works in getting rid of that belly fat. Constantly improving a product to help others more and more is just something you don’t see nowadays, so when I notice an author constantly updates his program or makes little tweaks here and there, it really gives me confidence in that person and their product.

Again, I’m not saying the product itself is going to revolutionize your life and you HAVE to buy it now, but I’m stating solid facts that affect many consumers’ decisions when they purchase products. This is my way of helping you decide if this program really is for you or if it isn’t. I don’t base my success on how many programs I can get people to buy, but I base my success on whether I helped someone make the right decision to benefit them and ultimately help them get to where they want with their health and physique.

Fun Facts About This Program

Now these aren’t by any means my way of trying to sell you the product, but it is my way of giving you some fun facts that you probably wouldn’t have found out about the product unless you went through me (all pride aside).

The first fun fact is that the Refund Rates for this program is less than 3 percent. Do you have any idea what this means? Let me put it into a good perspective for you. Only 3 out of every 100 people that buy this program end up returning it for the full refund. My point in sharing that with you is to show you that this really does satisfy customer’s wants and desires by helping them achieve their goals, since people are rarely unsatisfied with this program.

Secondly, this program is NOT, let me say that again, is NOT for undetermined, lazy people who don’t want to work hard. If you’re lazy and don’t want to work hard in getting fit, then I hope that one hit home for you, just being honest. I say this because the whole point of any Fitness Program to ever come into existence since the dawn of creation, was to make you work extremely hard to get results. No one said you can get toned, six pack abs by lying on your couch watching Disney Channel all day, although I love Disney.

You have to work hard to get anything you want out of life whether it be making money, getting healthy and fit, or even becoming an actor for Disney. This program is meant to make you work hard, because you won’t burn any fat or build any muscle at all if you don’t first realize that you have to work really hard. This isn’t just for this specific program but is for any other Fitness Program you’ll find on the market.

The last fun fact is that this program is completely proven by scientific analysis, trial-and-error methods and shows the success behind this program isn’t “assumed” but rather “proven.” Regardless of my personal opinion on this product (which I WILL get to) there definitely are commendable qualities to this product when you put it in the perspective of whether it will help you get real fat off your belly.

Now, we’re almost at the fun part where I spill my personal thoughts on this product and if it really is worth your money, so just hang on.

Overview Of Truth About Abs: The Meaty Content

Now that we’ve gotten through all of the fun parts, it’s time to dive right in and find out exactly what this program contains. I’m not going to hold back anything in this section because what I know is what you’ll know. What I mean is that everything I possibly know about this program (which isn’t much) I’m willing to throw out on the table for you, so you don’t have to purchase the product yourself to find out if it really works or not.

Many people out there will tell you that they can’t reveal too much because…No. I don’t believe in any of that because I see it like this. I should give you my full thoughts and knowledge about this product and give you any and all information that benefits you because I’m here to help you.

I’m not here to give you information that causes you to want more and end up purchasing the product, but I want to be as honest and transparent as I possibly can with my writing.

Now Mike Geary explains to you that you don’t have to perform thousands of sit-ups a day but instead introduces powerful exercises that target belly fat naturally. I don’t know exactly what these exercises really are, but I do know that if they’re Mike Geary’s exercises, then you better be prepared to work hard and get success.

Another thing with this program is that it gets straight to the simple point of fast weight loss (especially in abdominals area), which is that you don’t need fancy workouts that other people “stumble upon” but rather you need full-body workouts that incorporate high-intensity intervals.

I know this is very true as I’ve posted about high-interval exercising before and the connection between working hard and weight loss is definitely 100%. So, when Mike Geary states that you need full body workouts incorporated with high-interval cardio, he knows what works fast in terms of fast fat burning techniques.

The other main element to this program is that it doesn’t focus on unnecessary “crap” but instead tells you the “truth about abs,” literally. You get what you need in order to start trimming your waistline and Mike shows you exactly how to get this done by focusing your efforts on certain elements the lower your overall body fat percentage. Many programs cut out the most important element to permanent fat loss, which is lowering overall body fat percentage, but luckily Mike swoops in to save the day.

Positive Feedback For This Program

First of all, you can trust that this program really is reliable because it didn’t just pop-up overnight like many other programs out there. Instead Truth About abs has been reliable for several years now in helping people honestly get rid of their belly fat permanently.

One thing I always look for in possible purchases is the reliability of the product. I measure this reliability by seeing how long it’s been around, how many people return it for their money back, and the creator behind the product. Reviews have stated that you’re guaranteed to learn surprising techniques about destroying fat permanently and naturally through some surprising techniques that Mike doesn’t reveal in his intro video. Dang it I wish he would.

There are some elements that cause your stomach to be soft and flabby, when you could easily be avoiding these things on a daily basis, and this program focuses around that key concept and really drills certain elements into your head for future success with complete fat loss. The cool thing is that He doesn’t just get into the physical, tangible aspects of this program but he also gets into mentality and how it affects one’s ability to obtain success.

Unlike many programs, Mike truly aims to change your mentality to one that encourages success in order to help you be rid of that unwanted belly fat. Mentality is huge with anything, and it’s really cool that he goes past tangible aspects and also focuses on helpful mental preparation ideas and checklists.

One example of this mental strategy (which I somehow got hold of) talks about how many of us blame our work, schedules, and genetics for our fat belly, when in fact there are surprising factors that we don’t know of which increase fat build up. I really wish I knew exactly what those secrets were because I can guarantee you I’d pour them out onto this page for you, but unfortunately Mike keeps that confidential until you actually purchase the program.

The last thing about this program is that you have the option of paying $4 for the product instead of the full $35. You only pay $4 for a full 3 weeks to try it out and see if it really works, and the cool thing is there’s absolutely no risk with it. Yes, that may sound a little sketchy, but this is a legitimate offer with no catches.

So, if you’re deciding on maybe purchasing this product, just keep in mind that there’s no risk as you get your full money back guaranteed and you get a trial period for only $4.

Negative Feedback

While there are some commendable things regarding this program, I’ve also gotten some negative feedback regarding this product. Again, I want to be completely honest and open with you and share with you my thoughts about this product. Though at times it may seem like this, I really don’t have any intention of making you buy this program, but rather I give you insightful information to help you decide if this will benefit you.

Now the first thing about this program is that it is $35 (at the time I’m writing this). Regardless, that may change later down the road, but right now it is $35 which to many people is a lot of money. Now I will let you know you only end up paying $4 for a three week trial, so you don’t even have to pay that full $35 if you decide you don’t like the program.

Another negative thing about this program is that very little information is given out to the reader, even with the little introduction video on Mike’s sales page. I’d love to get more information on it, but the truth is that this program doesn’t reveal too much until you buy it. So we, as consumers, are left puzzled and confused as to whether we should buy the program based off of what little information was given out in the introduction video.

My Honest Opinion

The last thing regarding Truth About Abs is that you don’t need it. Yup, I said it, you don’t really need it.

Now you may be thinking, “Wow Jason you hyped me up with all of those cool features only to drop a bomb on me saying not to buy it?”

Well yes, I told you I was going to give you my honest opinion.

My goal in this whole article was to supply you with every little piece of information I could possibly gather about the Truth About Abs program and give you my honest opinion based off of what I know.

Now just because I say you don’t need this program doesn’t mean you should toss yourself off a cliff and forget the whole program. In fact, if you really think this program will help you trim your waistline and lose fat permanently, then by all means go ahead and purchase it, but I want to explain why I say not to purchase it.

Based off of what I know, everything that Mike includes in his program, is information that you can easily find on other blogs around the internet.

The honest truth is ANY program on the market will work for you, and I mean any of them, even the crappy ones. It doesn’t depend on the program, it depends on how hard you work and how dedicated you are to reaching your goals. Fitness Programs are just small tools to use to achieve your goals, so don’t get it all twisted and think that Fitness Programs like Truth About Abs are your only means of accomplishing permanent weight loss.

So, my honest opinion is to research the real ways to lose weight, put your wallet away, and pull out the only thing you need to get a flat stomach, hard work.

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3 Sources of Worksite Wellness Program Failure (Avoid These!)

Many worksite wellness programs today are not making a difference. And you do want your program to be making a difference for your employees, right?

If your worksite wellness program is not having the impact you desire, there are essentially three possible reasons why this might be the case:

1. Faults in Problem Theory: The wellness program is built upon a faulty understanding of the underlying economic, social and other processes that are creating the employee health problem. In other words, there is a disconnect between understanding what the true nature of the problem is and the program designed to address it. An example here is the belief that chronic diseases arise solely from lifestyle and behavior and are not the result of any of the other determinants of health.

2. Faults in Program Theory: The wellness program design is built upon a faulty understanding of how to translate the problem theory into specific program strategies or interventions. Here the disconnect is between understanding the theory and the strategies and interventions needed to best address it. A good example here would be using a biggest loser type intervention to address issues related to employee weight.

3. Faults in Program Implementation: Here the fault lies in how the proposed programming or interventions are implemented. The problems could be in the specific strategies, programming and interventions chosen, the level of resources committed by the organization and/or how the programming and/or interventions are delivered to employees. Here an understanding of the problem theory would be correct, the overall program design may be fine, but the programming and/or interventions are poorly implemented or not inadequately supported by the committed resources. An example would be expecting the wellness program to operate on now or lost cost resources.

Problem Theory Failure

In terms of employee health and wellness, one of the more persistent failures in problem theory is due to our under-estimating the complexity related to the determinants of health. An individual’s health is generated by very complex causal processes involving interactions of a very complex nature between the environment, social and individual level processes. The worksite wellness community tends to focus solely on employee behavior and lifestyle processes, while the World Health Organization and the U.S. Centers for Disease Control and Prevention take a much broader view.

The WHO states that the determinants of health include:

• The social and economic environment,

• The physical environment, and

• The person’s individual characteristics and behaviors.

The WHO recognizes that the context of people’s lives determine their health and individuals are unlikely to be able to directly control many of the determinants of health.

The U.S. Centers for Disease Control and Prevention states that the factors that contribute to a person’s current state of health may be biological, socioeconomic, psychosocial, behavioral, or social in nature. According to the CDC, scientists generally recognize five determinants of health:

• Biology and genetics

• Individual behavior

• Social environment

• Physical environment

• Access to health services

A consequence of our under-estimating the complexity of the health problem is often to over-estimate our abilities to affect change and impact the individual employee’s health status. This means that we are generally overly optimistic about how much of an effect we can expect to achieve.

Program Theory Failure

Program theory failures arise when a proper understanding of a problem gets translated into inappropriate programming and interventions to address the problem. A great example here is the use of dieting type programming and interventions while the research supports the use of nutrition and exercise strategies for weight management. Very few worksite wellness programs use the available evidence based programming and interventions. Too often programming and interventions are also based on the idea of the month or the shiny object syndrome and not what is needed as identified through a comprehensive needs assessment.

Program Implementation Failure

Although in principle it is possible to distinguish program theory failures from program implementation failures, in practice it is difficult to do so. Program implementation failure occurs when a correct program is incorrectly delivered. Typically, program implementation failures are the most common causes of ineffective programs. Here are some examples of ways in which program implementation failures can occur:

• Programming and interventions used are not the most effective available

• The programming and interventions are correct but the dose is insufficient. In many areas of worksite wellness programming and interventions, little is known about what constitutes adequate dosing.

• The method used to deliver the programming or intervention is inappropriate for the setting or intended audience

• Level and type of resources provided are inadequate to achieve desired goals

• Inadequate or inappropriate reward system – Since incentives play such a large role in worksite wellness programs, it is important to understand how the use of extrinsic incentives and intrinsic motivators differ and how each should be best utilized for supporting successful change.

The reality of worksite wellness programs is that if you build it, they may not necessarily utilize it. Few worksite wellness programs have been found to be even minimally effective. Even fewer programs have been found to be spectacularly effective. It is important to remember that worksite wellness programs should be based on a solid underpinning of the known science and theories, the programming and interventions undertaken should be proven to address the problem and should be carefully and appropriately implemented.

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What’s The Difference Between A Reseller Program And Affiliate Program?

Many people ask me what’s the difference between becoming an affiliate or a reseller? What’s the simple answer? Let’s say there is a resellers and an affiliate, they both sell the same digital service for XYZCO; however, there are significant differences between each person’s agreement.

What is a Reseller? A reseller creates a reseller account with XYZCO, and then solicits (nicely) for customers to sign up under it for products or services. The reseller can sometimes provide the technical support for his or her customers and in some cases manages the billing directly with his/her clients then the order is fulfilled by the reseller company. Many companies offer while label solutions and ever customer support can be included to look like your service. With digital products, you get paid by your clients $xxx.xx amount then your reseller fulfils the order charging you your wholesale reseller rate $xx.xx so you make the difference on each order. Customers deal with the reseller directly, and resellers may set their prices at any level they choose.

What’s an Affiliate? An affiliate is strictly an evangelist for our service. He or she refers customers or traffic to XYZCO, where they open their own accounts with the affiliate’s special code to let us know who referred them. Affiliates are paid on commission by XYZCO and the current rate is an ongoing percentage of referred sales. Many affiliate programs pay a one-time commission; however, companies like SendPressReleases.com – Send Press Releases affiliate program offer a free program to sign up and you get paid forever on any of your referred clients allowing you to build a real affiliate business with digital products that sell.

There are pros and cons to each type of account, and which is right for you will depend upon how much time you would like to invest.

Key Points to Consider When Becoming a Reseller;

Getting started as a reseller is very easy and can be done within a few minutes. I would recommend taking some time and do a little research on the type of monetization terms each reseller program offers. Many key points for both reseller and affiliate can be the same and really come down to your potential profit and success with the individual program.

  1. How long does the software track client visitor cookies? Most reseller software will have a tracking cooking so if you refer someone using a referral tracking link, it will keep a record if they then purchase for up to 30/60/90 days and sometimes longer. Many people take time to get started and execute an order so this defiantly is a very important factor.
  2. Many reseller programs will pay you for your first referral that orders but then the terms might change. Ideally you would like to get paid on that client whenever they order.
  3. Simply said, read the terms a reseller provides you and see if they are fair and profitable. There are many types of reseller businesses that you could start so first you need to identify which type of reseller business model is right for you. Maybe the overall key factor is reselling something you have an interest or passion in? Choosing a reseller for the profit isn’t always a bad idea either!

Key Points to Consider When Joining an Affiliate Program;

  1. Minimum payment threshold, this can be the amount you must generate before a payment will be released to you for your affiliate marketing efforts. The payment threshold can vary from program-to-program and can be anywhere from $5 to $100 and in some cases if you do not meet the terms (within 120 days as an example) you would forfeit your affiliate earnings. I would recommend learning the terms before joining any program no matter how great the initial profit model looks.
  2. Are the products you want to become affiliated with profitable and easy to process? This might be a very good question to ask your-self. Keep an eye out for shockingly high commissions, yes, sometimes Internet marketing is like pyramid schemes and if an affiliate program sounds too good to be true, it probably needs a closer look.
  3. Make money type of products and MLM. I am sure you know someone in one of these product categories, maybe they are even making money. Don’t do it. Move in another direction, the statistics and numbers don’t lie. These type of programs work on your greed and in many cases do not provide a products that justifies the potential. Do your homework..

What’s Better an Affiliate Program or a Reseller Program?This is the questions you need to determine yourself. With each comes their own set of pros and cons. With a reseller program you might have more of a standalone business that you can grow over time, however an affiliate program is easy to get started for free in many cases and can be a great part time business or second income.

Here is some statistic to reflect upon while you consider your options;

  • Affiliate marketing spend nears $5 Billion in the U.S.
  • Affiliate marketing drives a whopping 1% of the country’s total GDP in the UK.
  • Approximately 15% of all digital media industry’s revenue comes from affiliate marketing.
  • In 2016 over 80% of brands utilize affiliate marketing.

Why Does it Have Setup Fee?Many reseller and affiliate programs will charge a setup or account fee to get started, and yes this is very common. Reseller programs that offer you a great program, support, even white-label client support to assist and help your clients for you on your behalf. This can be a fantastic situation and can allow you to operate your own business and have it sully supported by your affiliate reseller company. I find digital products that are in high demand, that also offer your clients support in your behalf are some of the best most effective programs.

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Enhance Enterprise Security with CCTV

Closed circuit television (CCTV) continues its reign of surveillance. If you sympathize with the people who disagree with the use of video surveillance in public places, then replace reign of surveillance with invasion of privacy.

However you look at it, CCTV has had its share of successes in solving crimes. If it cannot deter criminals, then at least it can assist in the identification of criminals; this is still a very good argument for the use of video surveillance in public places.

When you identify a suspect, you should not hesitate about calling authorities with information. You have to remember that your diligence and promptness can help authorities save lives, including yours. Besides, you and the rest of the community have a hand in keeping our society peaceful, a duty towards country, if you will.

These being said, maybe the next time you do see accessories to CCTV like security and surveillance cameras, you might see the other side of the coin.

Vector Dubai, one of the companies that support CCTV Systems Dubai offers the most up to date equipment, advice, design and installation of your CCTV systems. Whether it’s a single or multiple camera installation, we offer standard CCTV Code of Practice and our systems have been installed on private premises, listed buildings, hotels, film studios, corporate headquarters and educational facilities such as Universities and Colleges.

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The Formula for Successful Market Programs – Finally Revealed

Awhile back, we wrote an Industry White Paper titled “Market Technology: The Missing Link.” In its simplest form, Market Technology outlined a methodology, which advocated that a company’s market program (effectiveness) was, as critical as, the product and services that a company engineered.

Possibly, more important – especially for small-to-medium, sized companies that had to get it right out-of-the gate and did not have the margin for error that larger firms have. Market Programs can make or break a firm. This article discusses a process orientation to define/develop effective, Market Programs, which can impact several areas:

Vertical Industry/New Market Development
Product Launch Introductions/Roll-Outs
Competitive Attack Campaigns
Target Account and Opportunity Base Development
Distribution Channel & Strategic Alliance Development/Stimulation

As we overview this process, it is necessary to insert a critical role in the organization – the Market Programs Designer. No matter what your firm calls this role, it is essential to have a defined “owner” and skilled individual on staff that can translate critical business insights into effective Market Programs. Without this, your organization will be driven by bold ideas that stumble along or go nowhere.

This is the primary reason that many CEOs are reluctant to put the power stick in the hands of Marketing and invest. If they have been let down by the lack of results in past efforts, it only makes it more difficult for the Marketing Team to have a voice. This may explain the reason that Marketing defaults to trade show coordination, product support, lead generation and collateral development, as their primary focus in many organizations.

Here is a summary of the process steps to feed/fuel effective, Market Programs development:

1. Research Phase (Doing the Homework) – this does not have to be a strict, empirical study. For each program, a range of outside sources should be tapped to obtain or reinforce the insights needed to develop a baseline program profile.

For example, if the focus is on New Product Introduction, then engaging with Industry Associations/Groups that cater to your target segment (niche) and key customers and prospects (and even some ringers – competitors’ customers that selected them over your firm) can be engaged to gain critical insights. Cover your bases – obtain pure, unsolicited responses on Market characteristics, buying attitudes, evaluation/selection criteria, price points, problem-set, perceived or derived benefits (from use), key applications, packaging considerations, economic factors, competitive influences (tactics, options, alternatives, etc.), timing, cost/return considerations (breakeven scenario), roll-out incentives, etc.

This can be garnered in thirty days or less and once you develop a knack, it can become a continuous process. Once the data is collected, have some of your “bright lights” interpret and translate the various inputs into a general Profile. Make sure that this step is not contaminated by individuals that will either incorrectly translate the data or influence it to be what they want it to be. That will only result in ineffective program definition, as we move through the process. Imagine implementing a Program where the timing or other factors were flawed or misjudged – it happens and it results in a bust program.

2. Program Profile – the profile is the baseline that will direct you to the make-up and elements that will fuel and shape the Market Program or campaign. The profile is a composite of the results of the research phase and the translations/interpretations that were made.

Example: Let’s say that your front-end, research indicated Middle Management (those with the problem to solve), within target accounts were ripe for change (given the capabilities of your new product launch), however Senior Management was uncertain or found it difficult to introduce change into the organization, at this stage. To ignore this input and launch a new product targeted at Middle Management (user community) and not factor-in sentiments of Senior Management and timing of launch – may be detrimental to program success.

Certainly, a necessary element of the program may be to conduct an educational webinar for Senior Management or to develop a series of Industry briefs that could bring them up to speed. Each element that was derived from the research phase must be sorted-out this way and then transferred to the Program Profile. When each element is outlined, it is then necessary to evaluate and select the overall, make-up of the campaign.

This would involve priorities and trade-offs, based on what would work with the target audience, funding availability, resource loading, desired or needed results (tangible and intangible), market readiness/demand, competitive barriers and other factors. These indicators will lead the Market Programs Designer to make the necessary selections on the vehicles and platforms that make-up the campaign.

Example: If the target market (segment) for the new product launch is the Avionics Market (Airborne Platforms) – with emphasis on surveillance and reconnaissance applications and Program Managers and Engineering Management being the key prospects – it would be doubtful that Twitter or Facebook would be selected, as critical elements. LinkedIn might be an element of the program, however depending on your internal trade-offs (like sense of urgency and budget availability) – E-Mail Marketing may be chosen, as a lead.

Direct- response programs, Webinars and other direct vehicles may also be selected to support the program. These are the type of considerations that must be brainstormed to derive the Marketing Mix for each program or campaign. We prescribe integrated marketing programs that combine different program elements into one campaign, although this must be well-grounded and justified. Each campaign must also have “metrics for success” that will set the targets to be realized and attained.

Examples: to support the product launch campaign, the following target objectives might be set (tangible) – to generate $1.5 Million sales over baseline, due to new product launch, by December 31, 2011 or (intangible) – to achieve best in class reward at upcoming MTI event for new product introduction.

3. Implementation – whether you represent a large company, a small-to-medium, sized firm or start-up – conduct a pilot phase to a well-rounded, target audience to iron-out the program, before full product launch.

This will allow you to gain valuable insights that can be factored-in to strengthen the overall, make-up of the campaign. Obtain key insights not only from prospects/customers, but also members of the Sales/Support Team and Distribution Partners prior to formal launch. Their insights will make a difference and in many cases – they are the implementation arm that will drive your program to success. This approach will breed ownership. Enroll them early and often and provide them the right combination of motivation, recognition and reward.

4. Management and Reporting – to reinforce the point – assign an owner to each Market Program or campaign for the program life. This individual will be accountable for all aspects of the program, serve as, a focal point/interface to both internal and external program participants and manage and provide program linkage.

Program reporting must be simple, useful and not imposing for program participants. The emphasis is on generating information that will determine how effective the campaign is (at different stages) and capturing vital and timely data to make mid-course, program corrections. The program owner must be an individual that has respect, within the organization and has power and clout to get things done.

5. Program Continuum – although most programs and campaigns have a life-cycle, it is necessary to note that the Market Programs process is self-perpetuating. As a program goes through different phases, there may be occasions where a program needs to be refreshed, redefined, combined with other initiatives or programs or obsoleted.

6. Putting it all together – An early-stage, technology provider decided to change its focus from varied commercial markets to the Defense and Military Market with emphasis on training and simulation applications. Their business suffered from a lack of focus and a range of discrete commercial projects that provided no sustainable base of business. The company secured several projects directly with large, Defense Contractors and could see the potential of establishing its innovative, 3-D Simulation Platforms, as a standard within this large and potentially, rich niche.

Their dilemma was that the company and its technology were literal unknowns and they were not well-connected with the TOP Defense Contractors/Integrators, and Program Offices/Agencies that were key to their success. The company was in the midst of introducing a 2nd generation platform that not only would change the rules, but also determine the survivability and continued success of the operation. Where to start?

Step 1: the company conducted a front-end, research effort to identify the TOP 50 Defense Contractors (cross-division) and the companion Program Offices/Agencies that represented its prospect set. This included full contact data on Program Managers and Engineering Management – the primary target audience.

Informal sessions were conducted with a prospect sample to gain insights into current methods of training/simulation, competing alternatives, price bogies, applications emphasis, budgetary cycles, funding allocation priorities, etc., which provided a base of understanding. The information collected was then translated/interpreted by company principals, with the help of an outside, Industry specialist.

Step 2: a baseline profile was developed, which outlined the key elements captured in the front-end, research. Primary insights revolved around the buying attitudes/opinions of the target audience, strength and weaknesses of competitive offerings (included in-house solutions), cost/pricing considerations, delivery vehicles (web-based, preferred portable devices, etc.), risk profile of prospect audience (would they buy from a small, unknown technology company), budget availability and timing, etc.

This output also paved the way for determining the “right” program mix and fueled the positioning/messaging and format that supported the program.

Step 3: the program was implemented with the following elements:

-3-Phase E-Mail Communique – this segmented campaign introduced the company and built awareness and credibility, as a dedicated Defense & Military technology supplier. Phase 2 outlined the technology with example applications, based on real customer projects, with the 3rd mailer setting-up the target audience to attend a powerful, problem-solving webinar – which encouraged potential customers to bring some of their toughest problems to solve.

-Media Coverage – featured interviews and contributory articles were set-up with major, Industry publications to reinforce the company’s commitment to the Defense & Military Market and promote its new product introduction.

-Target Account Development – direct sales efforts were directed at the TOP 10 Defense Contractors/Integrators (cross-division) and selected, Program Offices/Agencies – LinkedIn and other social media vehicles were leveraged to reach and engage with target prospects. A well thought-out and executed plan of attack to crack these accounts open was put in-place.

-Distribution Channel – to broaden the company’s coverage and build a rich, opportunity base, an active recruiting and selection program was initiated to create more “feet on the street.” The selected Reps were well-connected with the target audience and conversant in simulation and training systems.

-Collateral – creative material was developed to support the campaign – with emphasis on Customer Project Profiles – many of which were implemented on iPad and other portable media devices. This allowed the company to reach a broader audience and “strut its stuff.”

Step 4 – a Senior Manager was assigned Program ownership. Reports were generated bi-weekly at the start of the program, which was extended to monthly, as the company gained more experience with the program. As the company ramped-up its new Distribution Partner Network – the reporting requirements became more diverse, but meaningful. There were several shifts in the program format, during the campaign based on new insights that were derived from prospect and Rep Partner inputs.

This particular program is currently in-motion and will be driven for the balance of 2011. To-date, the program has created an active forecast and rich, opportunity base for the technology company, put them in the media forefront, established them with key contacts, within the TOP 50 Defense Contractors (cross-division) and netted them Industry awards for the impact their simulation and training platforms are having on redefining standards and for their innovative use of portable media devices to demonstrate product capabilities and application benefits.

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Mexican-USA Cross Border Trucking Program

When anyone is aggravating to bulk out how to be a barter driver, they ability not apprehend all of the complicated issues that affect this industry. One affair that is currently getting debated by about anybody in the trucking industry is the cross-border trucking affairs amid Mexico and the United States.

The cross-border affairs was initially in abode from 2007 to 2009 beneath again Admiral George Bush. During the Bush-era program, there were alone twenty-nine carriers complex in the affairs and a absolute of one hundred trucks. However, the affairs was apoplectic abreast the alpha of Barack Obamas admiral about two years and eight months ago. Presumably, the affairs was concluded due to pressures from trucking unions and organizations.

Currently, however, the affairs is appointed to restart in just a few months. However, that alpha may be delayed due to lawsuits and assurance concerns. Essentially, the cross-border affairs allows some Mexican barter drivers to drive into the United States in the aforementioned way that Canadian drivers are accustomed to access the country. It aswell allows American barter drivers to drive into Mexico.

When the affairs was not in place, American drivers were not accustomed to cantankerous the Mexican border, and Mexican drivers were not accustomed to cantankerous the American border. Their trucking companies were affected to await aloft drayage or brief trucks to backpack burden beyond the bound to accession trucking company. This arrangement was amiss because it affected trucks to sit and abandoned at the borders while they waited for the drayage trucks.

After the affairs was terminated, Mexico placed about 99 tariffs on a array of American goods. The tariffs ranged from 5 to twenty 5 percent, and they had a desperate appulse on the barter accord amid the United States and Mexico. The furnishings of these tariffs were broadly acquainted by the U.S. economy. The furnishings of these tariffs were so acute that a lot of humans brainstorm that the U.S. government absitively to reinstate the affairs to abate the furnishings of the tariffs in animosity of massive action to the program.

After the United States agreed to reinstate the cross-border program, Mexico got rid of bisected of the tariffs. The accept aswell agreed to get rid of a lot of of the blow of the tariffs afterwards the affairs restarts. The alignment Free Barter Alliance San Antonio which is a accumulation of business owners and professionals in San Antonio was aswell active in acceptable the U.S. Department of Transportation to reinstate the cross-border program.

Opposition to The Cross-Border Program

The complaints about this affairs are mainly centered on two issues. Some people, the Teamsters in particular, are afraid about the appulse that this affairs will accept on the jobs of United States truckers. Added humans are afraid about whether or not Mexican trucking companies apperceive how to be a barter disciplinarian in the United States, and they are afraid about the assurance of the Mexican trucks themselves. The U.S. government has presented a bulk of acute counterarguments to both of these complaints.

Safety of Mexican Trucks

Many humans accept complained about the assurance of the Mexican trucks. However, these complaints are beheld to be unfounded by proponents of the affairs as there were no accidents during the analysis affairs that ran from 2007 to aboriginal 2009. The United States Secretary of Transportation Mary E. Peters has announced agilely about the analysis affairs that will appraise all of the trucks complex in the cross-border program.

Working in affiliation with Mexicos Secretary of Communication and Transportation Luis Tellez, Peters has helped to apparatus a U.S.-based analysis program. American inspectors will accomplish assurance inspections to ensure that the Mexican trucks accommodated American assurance regulations. The inspectors will attending at the trucks, and if the trucks do not canyon the inspections, they will not be accustomed to drive into the United States. In adjustment to participate in the cross-border program, Mexican trucks accept to canyon these tests.

However, even trucks that canyon the inspections face some added restrictions. They are alone accustomed to accomplish in the cross-border program. They are not accustomed to drive appurtenances from one U.S. destination to accession one. Additionally, they are not accustomed to carriage chancy abstracts or passengers. In accession to casual inspections and affair assurance standards, the trucks are appropriate to accommodated added standards. For instance, they accept to backpack allowance from an allowance provider that has been accountant in the U.S..

The cross-border analysis affairs is an addendum of a affairs that was aboriginal implemented in 2001. It was comprised of twenty two assurance rules that had to be followed. These aforementioned assurance rules will be at the affection of the new analysis program. According to Secretary Peters, the accepted affairs has met all of the Congressional assurance requirements. Since 1995, they accept spent added than $500 actor on this program. A lot of notably, they accept invested the money into authoritative the bound accessories safer and added modern. This activity has finer created over 500 jobs for the federal and accompaniment workers who are answerable with accomplishing the inspections and advancement the facilities.

Peters claims that the inspections will be successful. She refers to the analysis plan as accurate and claims that they accept the appropriate agents associates and accessories to backpack out the inspections professionally and quickly. She aswell claims that the cross-border affairs will advice the U.S. acquisition new and avant-garde means to do added business with Mexico which is one of its better trading partners. She added asserts that the affairs will account the U.S. economy, accord U.S. drivers added jobs, and accommodate consumers with the adventitious to buy added products.

The drivers accept to aswell accommodated assertive requirements. They accept to accept how to be a barter disciplinarian in the United States. To prove that they accept this, they accept to canyon an English analysis that proves that they can acknowledgment assertive questions in English and accept accounting admonition in English. Of course, they accept to backpack a accurate drivers authorization to accomplish a bartering truck. In addition, they accept to canyon a medical exercise assay that is agnate to the one that American drivers accept to pass, and in a lot of cases, they will aswell accept to canyon a biologic test. They accept to chase U.S. regulations apropos how abounding hours a day they accomplish their barter too.

To ensure that drivers are afterward the guidelines about how abounding hours a day they are accustomed to run their trucks, the U.S. DOT will be installing atramentous boxes on anniversary Mexican truck. These boxes will adviser the trucks which is advantageous for assurance reasons. However, anniversary atramentous box bulk $2,300, and this bulk accept to be paid for by the U.S. tax payers. This bulk is alone a bead in the ocean as tax payers will in actuality be accoutrement all of the costs of the program.

Effects of the Cantankerous Bound Affairs on Jobs

The Teamsters Union led by Admiral Jim Hoffa is not as aflame as Peters is about this program. In backward August of this year, they in actuality filed a accusation adjoin the DOT (Department of Transportation) and its Federal Motor Carrier Assurance Administration to stop the program. If the Teamsters aboriginal about complained about the program, they accurate apropos about the assurance of the Mexican trucks. Now, however, their focus has changed. They affirmation that the affairs will ultimately aftereffect in beneath jobs for American drivers. These apropos accept been echoed by the OOIDA (Owner-Operator Independent Drivers Association).

Todd Spencer, carnality admiral of OOIDA claims that assertive DOT regulations ambition U.S. truckers and accomplish it harder for them to work. On the added hand, he is afraid that the Mexican drivers will not be bound to these aforementioned standards. He and his alignment accept bidding added apropos that the American drivers who are already disturbing to accommodated regulations will be added afflicted if Mexican drivers alpha to yield American jobs.

He aswell worries about the assurance of American drivers who do opt to participate in the program. He worries about the abeyant hijackings and abandon that they may face as they cantankerous the bound into Mexico. He claims that his apropos accept aswell been accurate by the U.S. Department of Homeland Security who has issued warnings that truckers should break out of this breadth of Mexico.

However, there is not a accord on this affair of job loss. The U.S. Transportation Secretary Ray LaHood claims the cross-border affairs will accept the adverse aftereffect on jobs. He claims that the affairs will actualize jobs in both countries.

Texas A&M University did a abstraction on the abeyant furnishings of the cross-border program, and according to their study, 12,000 U.S. jobs would be created or adequate due to the reimplementation of the cross-border program. Notably, 1,550 of those jobs would be in Texas. Abounding of those jobs will be created if Mexico finishes appropriation their tariffs on U.S. products.

Surprisingly, not all of these jobs are for individuals who are absorbed in acquirements how to be a barter driver. In fact, abounding of these jobs are in agriculture. Some humans feel the appropriate acknowledgment of the cross-border affairs has aswell adored jobs. According to estimates by the U.S. Chamber of Commerce, an added 25,000 jobs would accept been absent if the Mexican tariffs had backward in place. The U.S. Agronomics Secretary Tom Vilsack claimed that the tariffs had already bulk American companies added than $2 billion in absent revenues.

If you are absorbed in how to be a barter driver, you should apperceive that you are entering a different industry that has its own set of information, concerns, and regulations. The cross-border affairs is an absorbing program, and alone time will acquaint if it will be acknowledged for American trucking companies and their drivers. gonzotrucker

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4 Signs That You Are Not Working With a Professional Expert Witness and Need to Switch

Expert witnesses are integral to the success or failure of litigation. There’s much more to being an expert witness than offering an impartial, knowledgeable opinion at trial.

Experts should be able to communicate effectively with legal teams, meet court deadlines, and prepare accurate, well-written expert reports admissible in a court of law. Often, it can be challenging to find an expert who has all these traits and possesses the specialised knowledge appropriate to your case.

While factors such as experience, qualifications, professionalism, and fees are of course central to selecting an expert, they are not foolproof grounds for making a decision. Listed below are four clear signs that you’ve selected the wrong expert and need to source an alternative.

Your expert is not credible

A key part of expert evidence is the credibility of your expert both on paper and in the court room. Your expert needs to have sufficient training,education, and experience to convince the court that their opinion is well-substantiated and worthy of being taken seriously. If your case goes to trial, it is of paramount importance that your expert is comfortable with a trial setting and able to withstand cross-examination confidently.

If your expert does not have the education, experience, and confidence required to present a credible, qualified opinion, look for better alternatives.

Your expert spends a little too much time as an expert witness

Generally, leading experts gain their experience by spending the vast majority of their time practicing as a professional in their field. While a wealth of expert testimony is in itself a good sign, spending a disproportionate amount of time in the witness box, rather than in practice, should be a red flag. Ideally, expert witnesses should have both specialised knowledge and recent, practical experience in their field of expertise.

If your expert is more over-used than they are experienced, it’s time to search for another one.

Your expert lacks conviction

The foremost duty of an expert witness is one of impartiality to the court; witnesses should not be an advocate for either party – not even the one paying their fees.

If your expert appears easily swayed by your comments and is eager to change the substance of their report in order to align more closely with what they believe you are wishing to hear, it may be unwise to continue to engage their services.

Your expert charges an unreasonable fee

As with other consultants, experts set their fees based on the complexity of the case and the time required to review files, prepare a report and, if necessary, appear in court. Yet legal teams should be wary of experts who charge rates that appear at odds with the demands of the case at hand.

If you suspect that your expert is charging more than what could be deemed reasonable for the review of documents and preparation of an expert opinion, you may want to make the switch to another expert.

Conclusion

An impressive CV or extensive field experience alone do not qualify a professional as an expert witness. Rather, there is a broad variety of factors to consider when selecting and engaging an expert.

If your chosen expert shows one or more of the signs above, we recommend terminating your business relationship and approaching Experts to find a better choice.

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More About Interest Rate Cap And How To Take Advantage Of It

Borrowing money either for personal or for business use is now very common in most places. Financial establishments offer several different options for you to take advantage of. And as a borrower, you should know how you can greatly benefit from the options offered. One of the things that you should know about is an interest rate cap.

An interest rate cap serves as a hedge that protects the borrowers from rising short term rates. It works when a variable rate goes over the cap, the cap will be compensated for whatever difference may be between the cap price and the market variable rate. It can also be viewed as an agreement between the provider of the cap and the borrower. It limits the floating interest rate to a set level for a certain time period.

Additionally, an interest rate cap translates to a series of call options on an index of floating interest rates which normally involves 3 or 6 month Libor and it coincides with the rollover dates on the borrower’s floating liabilities. Knowing this will greatly help a borrower stand on his feet again knowing that he will be paying the same all throughout the time period of his loan.

The borrower can greatly benefit from having this cap especially if he is set to pay the borrowed money within a short period of time only. He is protected against the increasing interest rates that most financial establishments add on top of the amount being borrowed. And when the market rates go above the cap rate, you will no longer have to worry because the cap rate provider has to make payments to the borrower or buyer of the cap to bring the interest rate back to the cap level which is actually a very big help and a huge advantage on the borrower’s side.

The cap provider, on the other hand, does not need to make payments as long as the rates are below the cap, so the borrower is left to pay market rates. So now, you can rest assured that you do not need credit approval during this process, although it may involve an auction process with the help of a consultant. And this usually results in highly competitive pricing and terms.

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Should You Use an SEO Agency for Your Business?

8 Benefits of Engaging SEO Agencies to Boost Your Online Presence!

Advertising has transformed to one of the most demanding and crucial aspects of having to run a business. This ultimately means that the overall success of your business is going to depend mainly on the effectiveness of your advertising campaign.

Nowadays, online is where everyone’s at, which is also the reason why most businesses look to promote their products or services online. To do that, one needs to have a business website which will run their internet marketing campaign. With an abundance of spam links and countless other websites floating around in cyberspace, it’s easy for a business website to get lost or rank so low in the SERPs, that the chances of searchers to find the website are seriously diminished.

Since, paying a search engine to place your business website at the top of its list doesn’t come cheap, the next best thing one can do is to use search engine optimization or SEO techniques to increase the clicks to the website and help it work its way up the search engine’s results page.

Why You Should Hire a SEO Agency?

Optimizing a website for a search engine can be not only a tough, but also costly process, mainly because there is just too many business websites competing for the coveted number one spot on the page rank, by using the exact same keywords.

While businesses can opt to do their own SEO, hiring a SEO agency that has experienced search engine optimizers will no doubt, help businesses reap ROI in the long run. One of the best ways in which businesses can do that is by outsourcing their SEO needs to qualified SEO agencies.

The growing demand for SEO services has lead to a mushrooming of many a great number of SEO agencies fulfilling their business objective, which has lead many businesses seeking SEO services asking the question, “how do we find the best SEO service provider?”

Obviously, all those searching for SEO agencies will have to make their selection by passing SEO companies through careful and meticulous scrutiny, in order for them to get the best in search engine optimization for their business website.

Benefits of Using SEO

One of the most obvious advantages of using the services of SEO agencies is their ability to enhance the visibility of a business website, but that being said, business owners also raise concerns on affordability, which can only be analyzed when businesses know the benefits of using the services of SEO agencies. In more ways than one, the following are some of the benefits of using search engine optimization services, especially the right ones, which can allow businesses to enjoy the following advantages.

Target Traffic

While businesses embark on an SEO marketing campaign, they should realize that an entire marketing campaign can fall flat on its face if a business is unable to reach the masses, that is, their target audience. It doesn’t really matter whether your business website is attracting hundreds of clicks per day, if those visits are not from your intended target demographic, you will only be seeing them spending time on your website without actually buying anything, which is really the opposite of your marketing intentions.

Get a Well-Made Business Website

Even though, search engine optimization is necessary for businesses to compete with one another online, the importance of the website design cannot be undermined. While hiring the services of a good SEO agency can get you good marketing copy for your website and an effective use of the related keywords, having a brilliantly designed website will help a lot when it comes to attracting people and even the search engines to your website. This is true because search engines always take into account different aspects of usability and the overall layout of the business website.

Cost Effectiveness

The fact of the matter remains that while using radio and TV advertisements can be an effective means of marketing a business’s product or service, it still is very expensive, especially for start-up businesses. By taking their marketing needs online and hiring the services of an experienced SEO agency, a business is able to reach thousands, or even millions of people which they would have not been able to otherwise.

Using SEO Best Practices

Hiring an experienced SEO agency will allow you to get information on the various techniques they have adopted in their SEO tactics. Hiring a SEO agency that has been in the game for a while will also provide you with the added advantage of not having to worry about them using any SEO techniques while working on your business website.

Hiring experienced SEO experts will ensure that your website climbs the search engine ranks without using any illegal practices or short cuts that could produce short term spikes in the website’s ranking, but eventually lead to your website having to pay penalties.

Access to Latest SEO Techniques

Needless to say the field of SEO is constantly evolving, which means that it is important for businesses to stay abreast on all the latest SEO techniques that can help them stay in the game. That being said, businesses usually have little or no time to keep up with the latest developments in SEO techniques. However, an agency providing SEO services is all about being proactive in keeping up-to-date with the latest search engine news and changes in SEO techniques.

Cutting-Edge Tools

Keeping in mind the last point, SEO agencies are fluent in navigating through a wide range of online marketing tools that helps increase the value of your marketing strategy. Whether it’s using web analytics for carrying out research or conversion tools that monitor and report the usage of important keywords, SEO agencies know how and where to get the information they need to save time and reduce your in-house cost.

Comprehensive SEO Knowledge

As mentioned earlier, SEO agencies are usually the most qualified in dealing with various verticals of online marketing, mainly due to the nature of their work. Therefore, an SEO agency is able to solve a multitude of problems which a business simply cannot handle by itself. An SEO agency can work together with a business to provide an added perspective, when it comes to understanding and developing marketing strategies for different sectors and various types of business websites.

Bottom Line

Lastly, search engines like Google realize all too well that websites that don’t add value to a searcher’s experience on the internet are not worth a mention in their index. Furthermore, in some cases Google might also decide to drop your website from the SERPs altogether if you’ve used spam to get a higher page ranking.

The two main goals of SEO agencies who develop marketing strategies to push your product or service online, is to make sure online content is interesting and no techniques have been used for obtaining your goals. So, are SEO agencies worth it? Absolutely!

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